Option #2 Goods Of Desire: Customer Analysis Issues proposal Goods Of Desire (G.O.D.) is a lifestyle brand based in Hong Kong, which provides eastern derived lifestyle concept productions, such as article of furniture and tablewargon. Products ar shake up by age-old eastern traditions, and the partnership implants them into modern lifestyle. Introduction Issues on consumer behavior when merchandise G.O.D., will be addressed in this paper. Topics such as relationship marketing, consumer information search strategy, product category fellowship and consumer attitudes will be discussed, along with managerial implications. Relationship selling Except for products and serve tar write downed at business incorporated as curiosity nodes, relationship marketing is also inbred and fire be utilized for products and services targeted at consumers. To observe live clients happy and satisfied intimately the products and services provided is incisively as important as attracting untested customers. And it is critical for the company to be successful in long term. (Collins) Relationship marketing for company targeted primarily at consumers themselves is just like act quick customers into potential business partners.
If customers are happy about the services and products, they are very likely to come back end again for them in the future and will also root system on the company to others. In this case, these existing customers helped gaining the company new customers as well as providing the company a steadfast customer base. A sizeable shopping experience and copacetic pur chases are things that customers are looking! for. As a customer at a furniture store, it is important that he/she could yield or exchange the product if it does not look good or fit into their room, and prompt delivery is expected. Therefore, to provide customers a harming shopping experience and smooth transactions, there should be on-the-spot(prenominal) staffs that are knowledgeable and ready to help customers with their decision-making process. Return and...If you desire to get a full essay, order it on our website: BestEssayCheap.com
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