Competitive advantages with the merger of exxon and mobil Case Study

Competitive advantages with the merger of exxon and mobil - Case Study Example Unlike other companies in this industry, such as Shell, Exxon-Mobil now has a new knowledge base of talented professionals that supersedes other industries. The revenues earned by Exxon-Mobil have also provided the firm with new opportunities for further acquisitions, including its 2010 purchase of XTO Energy (Miller, 1). This acquisition has given the business much higher competitive edge due to its capital purchase as XTO is a leader in providing new innovations in unconventional energy resources, including natural gas and fossils fuels that burn cleaner than competitive products. This is a competitive advantage since regulations for clean air emissions are targeting firms and Exxon-Mobil is already geared for compliance and will be able to avoid non-compliance fees and taxation like some of its gas industry competitors. It is clear that the company’s largest competitive advantage comes in the form of high profitability. Miller, Don. â€Å"Exxon Deal for XTO Energy May Set Off Wave of Energy Mergers and Acquisitions†. Money Morning Magazine Online. Accessed October 8, 2011 at