Macbeth scenes analysis Essay Example For Students

How to Structure a Dissertation: Chapters & Sub Chapters

The accompanying post incorporates a compact and inside and out outline of the parts and subchapters regularly contained inside a paper. These future exceptionally valuable when choosing what ought to go where, and what you ought to compose straightaway. We utilize this layout at our site while helping understudies with their theses and specifically composing exposition parts. We trust you advantage firmly from it as well.Dissertation Chapters and Sub ChaptersDissertations ought to be organized in the accompanying manner:TITLE PAGEACKNOWLEDGEMENTDEDICATIONABSTRACTTABLE OF CONTENTSLIST OF TABLES (If accessible) LIST OF FIGURES (if available)INTRODUCTIONINTRODUCTION TO THE STUDY Organization UNDER STUDY PROBLEM STATEMENT RESEARCH OBJECTIVE DISSERTATION STRUCTURELITERATURE REVIEWINTRODUCTION LITERATURE REVIEW FINAL SUBCHAPTERS SHOULD INCLUDE: LITERATURE REVIEW SUMMARY RESEARCH QUESTION Try not to be elucidating in your writing survey. For all of 2 audits on a specific subject, think of equivalent investigates by restricting creators to have a decent study of the subject you are reviewing.METHODOLOGYRESEARCH PHILOSOPHY RESEARCH APPROACH RESEARCH STRATEGY DATA COLLECTION DATA ANALYSIS ACCESS RELIABILITY, VALIDITY, AND GENERALISABILITY ETHICAL ISSUES RESEARCH LIMITATIONS Paper Chapters For most segments of the technique, you ought to incorporate a suitable reason for why you decided to utilize that specific philosophy over a restricting approach. On the off chance that you pick positivist over interpretivist, for what reason did you do it? RESULTSIf Quantitative, you ought to incorporate all the figures, alongside a depiction of the outcomes. In the event that Qualitative or Case Study, you ought to remember the significant discoveries for an engaging format.DISCUSSIONJustification of research theme (why you picked that subject) Recap of Literature Review, and Methodology Justification of Sample Brief Recap of Results Analysis †Split the exploration question into various areas, and answer every last one of the sub questions, in light of Literature Review and Results. At that point inevitably, compose a rundown that responds to the entire research question. Investigation †Make sure you answer the examination question. The outcomes ought to be investigated in accordance with the Literature you audited in Chapter 2.CONCLUSIONRECOMMENDATIONSREFERENCES AND BIBLIOGRAPHYAPPENDIXYou must be a decent narrator to compose an exposition. You are not expected to meeting or study anyone, yet you should have the option to comprehend the association, writing survey and philosophy, up until the point that you can compose a persuading proposition to respond to your proposed inquire about inquiry (request tests on the off chance that you need them). I propose and absolutely suggest that you start from the writing audit. We have given a basic guide called, how to compose a thesis the writing survey, that may be useful to you. Since you are not so much directing the meetings and reports, the writing survey would give you a balanced outline of the theme. Most sociologies and Law expositions embrace auxiliary research, contrasted with business theses that essentially utilize Primary Research. Guarantee that your decision of research is the most sufficient for the theme you are taking a shot at. Rundown Reviewer John †WP Admin Review Date 2017-08-18 Reviewed Item Dissertation Writing Guide: How to Structure a Dissertation? Creator Rating 5

Escape From the Western Diet by Michael Pollan

Escape From the Western Diet by Michael Pollan How many books about nutrition and diet did we come across so far? How many of them have impressed us that much so we changed our eating habits? How helpful those books were to change our lives? Well…For the one who cares about being healthy and his eating habits, it is easy to say that this type of audience is intended to read more on this issue. However, there are many of the books promising to give a completely new way of thinking on the eating habits, providing the brand new diet plan (or set of diets) to follow and are called for bring you great results on healthy eating. But the very few of them are really beneficial to the reader so that he is convinced to buy eco-products, focused more on changing his shopping habits to local markets and farms and is very keen to adjust it to feel healthier and become very selective in food and meals he is to have. “Escape from the Western diet” summary Thus, in Michael Pollans article “Escape from the Western Diet”, which is derived from many books he has written, he presents research on diets, fads, and eating habits. The author is not only opening up the conversation of an unhealthy western diet. He is opening up the conversations of a crooked health care system, accusing the system of not helping the diet issue because they profit more from the outcome. The article begins by explaining the different theories for the causes of disease in the western hemisphere, specifically the United States of America. More free time? Better grade? Click on this button nowOrder Now Towards the beginning of Pollans article he makes it clear what his view is of the one-nutrient explanation and what the purpose is for the article. Moving forward, there are presented different ways of how the author was trying to persuade his reader not getting to much on a personal level but it was very clear that the message he passed was very straight forward to get to each and everyone of his audience. The style and language Pollan used is quite shocking: someone could call it cynical, treacherous, cult, and at some point not very positive when it comes to the aftertaste reader might have after (it could get the audience frustrated or irritated toward Pollan’s thoughts) â€" but after all that was the intention: to help reader get the message and then persuade him to listen to what his ideas and beliefs are. Overall, Pollans argument is very strong and convincing. Pollan traces the beginnings of our present epidemic of obesity, metabolic syndrome, and diabetes to the late 1970s, when America bought into the lipid hypothesis, the theory that dietary fat is responsible for chronic disease. While the widespread acceleration of the Western diet has given us the instant gratification of sugar, in many people, especially those newly exposed to it, the speediness of this food overwhelms the ability of insulin to process it, leading to type 2 diabetes and all the other chronic diseases associated with metabolic syndrome. Pollan acknowledges the correlation between the Western diet and chronic diseases but believes in the end, that theories are simply that, theories. Pollan observes “for the medical community too scientific theories about diet nourish business… new theories beget new drugs… and new diets organized around each new theory’s elevation of one class of nutrient and demotion of another” (Pollan, 436). Basically, Pollan is informing that the health industry wants to profit off the theories declared by making drugs in regards to the nutrients cut down on. The examples of the food industry, medicalizing the Western diet, and the product from the feedlot steer help to back up his claim to escape the worst elements of the Western diet. He also puts responsibility on the shoulders of the American people when he spoke of taking more time to prepare and enjoy meals to be closer to the center of a well-lived life. Throughout the whole article the author seems to make claims but not fully explain why that claim is right. In his article he starts off with factual information then goes into his opinions on the content. Having providing not too much of details being confirmed with facts and statistics on his ideas, Pollan’s article leaves the reader with “ food for thinking”, calls the humanity to stay concerned about food and meals and understand why its important to be informed and make changes where possible. To use Pollans own words, the health of the soil to the health of the plants and animals we eat to the health of the food culture in which we eat them to the health of the eater, in body as well as mind. Pollan’s point is to simply eat smarter and he goes as far to suggest that we ourselves, are part of the problem because we do not spend enough money or time in terms of preparation on food. The conclusion that Pollan reaches is that if Americans would follow his three rules Eat food. Not too much. Mostly plants then the number of people affected by disease would be lower. All in all, the article passes the final message to the audience and intends to have the reader to be exposed to a fascinating set of facts about the history of food and food culture, and receive a valuable set of advice that will likely serve as a useful starting point for contemplating your own philosophy of eating. We all need to focus more of our attention on our health then we are right now. The more people that make this effort, the quicker we will become a healthier nation

Sound and Sense in Langston Hughes The Negro Speaks of...

Sound and Sense in Langston Hughes The Negro Speaks of Rivers The text of the poem can be found at the bottom of this page. In Langston Hughes poem The Negro Speaks of Rivers, Hughes makes use of some interesting poetic techniques. This poem is written in free verse, and seems, at first glance, to be very unstructured. Hughes repeats words and lines, but does not make use of repeated sounds. Hughes rivers are very rich in symbolism, and are not just simple bodies of water. Finally, some of his word choices near the end of the poem help to bring the message of the poem across more strongly. These poetic techniques contribute greatly to the quality of the poem. In this poem, Hughes chooses to use free verse.†¦show more content†¦The second and ninth lines, though they are very different in length, both focus on the ancient rivers. This repetition helps to reinforce the message of the poem. Also, lines four through seven all begin with the word I, and all four of these lines mention a river. This structural repetition frees the audience to concentrate on the meaning of the poem, and also reinforces how these rivers and what they represent have been so important in the history of the African-American people. It also gives a regular rhythm to this part of the poem. Some free verse poems are still structured with most of their lines approximately the same length. Hughes chooses to ignore this tradition, and varies his line lengths dramatically, from the three-word Ive known rivers (1, 8) or Ancient, dusky rivers (9) to the twenty-seven word seventh line, I heard the singing of the Mississippi... These variations in line length help to focus the reader. Short lines are generally more memorable than long lines. The line Ive known rivers by itself is very powerful. How can a person know a river? This idea that Hughes has known rivers implies that he, or the African-American race for which he speaks, is very deeply connected to the rivers. Such lines, since they are so short, are naturally accented when one reads this poem. Longer lines, like the second and seventh, do not stick as easily in the readersShow MoreRelatedPoetry for a Generation1184 Words   |  5 PagesPoetry for a Generation â€Å"We Negro writers, just by being black, have been on the blacklist all our lives. Censorship for us begins at the color line† (AfricanAmericanQuotes). Langston Hughes was an African American poet who made poetry that reflected what he witnessed in the urban communities throughout his life. Langston Hughes’ poetry spoke the words, feelings, and hardships that African Americans had to live with on a day to day basis. Though bi-racial, Langston Hughes knew very clearly what wasRead MoreAnalysis Of Langston Hughes And His Harlem Dream1639 Words   |  7 PagesLangston Hughes and His Harlem Dream The 1900s found many African Americans migrating from the south to north of the United States in an event called the Great Migration. Many Southern African-Americans migrated to a place called Harlem and this is where the Harlem renaissance originated from. The Harlem renaissance began just after the first world war and lasted into the early years of the great depression. Harlem became the cynosure for blues and jazz and birthed forth a Negro Artist era calledRead MoreLangston Hughes And His Harlem Dream1902 Words   |  8 PagesLangston Hughes and His Harlem Dream An explosion of written and artistic creativity, a time of social awareness and enlightenment among the black race. The Harlem Renaissance, originally known as ‘The New Negro Movement’, began after the first world war and lasted until the middle of the 1930’s depression. Harlem became a destination for African Americans throughout the early 1900’s as part of the great migration. As more blacks made Harlem their home, it increasingly became well known as an AfricanRead MoreLangston Hughes : Black Poets Impact On African American Literature857 Words   |  4 Pagesliterature. Langston Hughes stood as a literary and cultural translation of political resistance and the campaign of the black consciousness leader. (American National University, 2017) Hughes poetry expressed predominantly politics and equality. The poem â€Å" Democracy â€Å" refers to the passivity civil right movement. â€Å" Democracy will not come Today, this year Nor ever Through compromise and fear â€Å" etc. (PoemHunter.com, 2017) Hughes related the struggle of black people to the history of rivers. From theRead MoreAnalysis Of Langston Hughes Poem The Negro Speaks Of Rivers 1242 Words   |  5 PagesProfessor Merton Lee EN-101-12 28 October 2014 Essay 2 While reading Langston Hughes’ poem, â€Å"The Negro Speaks of Rivers† the theme of roots is predominant throughout the reading, this theme raises question to the whole meaning of the poem. Although the word â€Å"roots† itself is never in the actual text, it contains strong details of the poem promoting deep imagery and depiction of veins, tributaries, and the roots of the plants and trees. Hughes wanted to give the reader the illusion of a timelessness in theseRead MoreAnalysis and Interpretation of I, Too Sing America by Langston Hughes1148 Words   |  5 Pagesconsidered to be very characteristic for radical poetry of Langston Hughes. The majority of literary critiques and historians refer to Hughes as one of the first American poets, who set the standards and examples how to challenge the post-World War I ethnic nationalism. His poetry contributed and shaped to some extent the politics of the Harlem Renaissance. In analysis of Black poetry Charles S. Johnso n wrote that the new racial poetry of the Negro is the expression of something more than experimentationRead More i too sing America Essay985 Words   |  4 Pagesvoice of one person can send a profound sound into the hearts of people to help liberate one’s mind. That profound sound is seen through poetry. The creative structure and style of poetry creates a different form of writing that can either have rhythm, alliteration or have a direct message. In the poem â€Å"I Too Sing America†, by Langston Hughes had a significant message in that he desired to voice his expression on the issue of black oppression in America. Langston basic themes focused on the AmericanRead MoreI Too Sing America999 Words   |  4 Pagesvoice of one person can send a profound sound into the hearts of people to help liberate one s mind. That profound sound is seen through poetry. The creative structure and style of poetry creates a different form of writing that can either have rhythm, alli teration or have a direct message. In the poem I Too Sing America, by Langston Hughes had a significant message in that he desired to voice his expression on the issue of black oppression in America. Langston basic themes focused on the AmericanRead MoreEssay on Langston Hughes1393 Words   |  6 PagesLangston Hughes  Langston Hughes was one of the first black men to express the spirit of blues and jazz into words. An African American Hughes became a well known poet, novelist, journalist, and playwright. Because his father emigrated to Mexico and his mother was often away, Hughes was brought up in Lawrence, Kansas, by his grandmother Mary Langston. Her second husband (Hughess grandfather) was a fierce abolitionist. She helped Hughes to see the cause of social justice. As aRead MoreWhat Qualities That Make A Langston Hughes Work Memorable And Timeless2528 Words   |  11 PagesHunter There are certain qualities that make a Langston Hughes’ work memorable and timeless. Whether it is the topics that choose to write about or types of characters he chose to portray. Imagery provides the reader with a visual picture of what the writer is trying to convey, rhythm gives the story its beat, and the metaphor gives the work its deeper meaning. All three components can always be found in a Langston Hughes piece. Most of my own poems are racial in theme and treatment

Aging And Cognition Short Paper Essay - 2152 Words

Aging and Cognition Short Paper Allura Lothary One of the most crucial recurring themes regarding aging research has been what is the most valid and representative measurement of age. Chronological age has often been the standard measurement for conducting aging research, especially when focusing on comparisons between younger adults and older adults. However, several studies have shown that this measure alone may not be the most valid or best way to predict declines in cognitive functioning. From more recent studies, it seems that time to death instead of chronological age may be the best predictor of cognitive declines. Other measures such as health, future time perspective, and perceptions of aging have also been suggested as more definitive alternatives to chronological age. To demonstrate the difference in chronological age and time to death as a measure of old age, Hulur et al. (2015) used between and within person measures in order to demonstrate cognitive dedifferentiation at the end of the lifespan. This study found evid ence for dedifferentiation in cognitive abilities between and within persons. They were also able to find the most between person dedifferentiation when using time to death as the variable related to age, instead of chronological age. These results demonstrated the benefits to using time to death as a measurement in comparison to chronological age. Since they were able to test both measures, this showed clear evidence for which measure would beShow MoreRelatedGERIATRIC ASSESSMENT: MALNUTRITION989 Words   |  4 Pagesthe indicator of existing medical and socio-economic problems, but can also be a cause of physiological and psychological dysfunctions. Proper nursing assessment in the elderly should be applied in order to identify and address this problem. In this paper I would like to focus on two main points of geriatric assessment – physiologic and psychosocial. There are two categories of factors that can contribute to malnutrition in the elderly population. Physiological factors include chewing or swallowingRead MoreAnimal Cognition : Understanding Cognitive Abilities Of The Domestic Dog1100 Words   |  5 PagesAdvances in Canine Cognition: Understanding Cognitive Abilities of the Domestic Dog The present paper is dedicated to explain and describe the different advances and developments achieved in canine cognition. It seems to be growing interest in the cognitive abilities of the domestic dog; this interest is, certainly not new; many researchers have been studying canine cognition for quite some time and the knowledge about this area has increased. Dogs were domesticated approximately 10,000 years agoRead MoreEssay On Low Blood Pressure831 Words   |  4 PagesIn their 2015 paper, â€Å"Effects of Low Blood Pressure in Cognitively Impaired Elderly Patients Treated with Antihypertensive Drugs†, Mossello et al. completed a prospective cohort study of, ultimately, 172 patients in Italy, with a mean age of 79, from 2009 to 2012, with MCI or dementia, to see the effects of systolic blood pressure readings or use of antihypertensive medications could predict the progression of cognitive decline. Using the MMSE as their metric to measure cognitive decline over timeRead MoreEssay on Does schema affect our memory?1326 Words   |  6 Pagesand that includes memory. Memory is tightly connected with learning, which then can be influenced the individuals behavior in the future. In terms of cognition, the psychologist focuses on the way we process information. The information is brought and understand into the mind in various of ways and is then manipulated by placing into a sensory, short term or long term storage and is recalling and retrieved when necessary. Even so, retrieving memory was no longer the process of picking out an asymmetricalRead MoreIs Exercise A Dynamic And Progressive Process?1858 Words   |  8 Pagespeople were over the age of 60, with the number expecting to increase to 1.2 billion by 2025 and 1.9 billion by 2050 (Hutton, 2008). Aging is a dynamic and progressive process that results in deterioration of functional, hemodynamic, morphological and psychological abilities, leading to reduced adaptive ability and increased morbidity (cite). Throughout research, aging has been correlated with a decrease in white matter, gray matter, hippocampus and other brain regions. With multiple areas of the brainRead MoreDoes Childhood Personality Affect Longevity Essay example1189 Words   |  5 PagesPsychology of Aging Research Paper Say you’re the teacher of a fourth grade elementary class. The class consists of about forty kids, each with different personalities and characteristics that make them extremely unique. Throughout the school year you learn more about each kid. How they do in social situations? Who is the hard worker, or leader? Through observation you identify the more optimistic students compared to the pessimistic ones. Or introverted compared to extroverted. These are allRead MoreComprehensive Evaluation Of An Elderly Client1554 Words   |  7 PagesThe purpose of this paper is to complete a comprehensive evaluation on an elderly client. This comprehensive evaluation will give a brief history of the elderly client, along with a detailed evaluation of the client’s health status and maintenance. The elderly client of choice for this paper is Adejumoke Adewunmi. Ms. Adewunmi is a 63 year old, African female who lives in Baltimore, Maryland. Ms. Adewunmi was born on January 21, 1951 , is a widow, and has four adult children who reside in the stateRead MoreCase Study - Early Alzheimers1730 Words   |  7 PagesALZHEIMER’S DISEASE Case Study of Early Onset Dementia of the Alzheimer’s Type by Nico Mulder, Ph.D Faculty of Behavioral Sciences, Y University for Biological, Developmental amp; Scientific Basis of Behavior February 26, 2012 Abstract This paper reviews the use of cognitive rehabilitation treatment of early stage of dementia Alzheimer’s type. The case study examines a 72 year old male patient diagnosed with early stage dementia of Alzheimer’s Type. This study used visual imagery, as well asRead MoreAge Related Cognitive Decline5681 Words   |  23 PagesTITLE: THE EFFECT OF AGE ON SHORT TERM MEMORY ABSTRACT: Age associated declines in cognitive processes are important to the understanding of the human mind. This study investigates the relationship between ageing and short term memory in particular, by first exploring current cognitive and neuroscientific research involving concepts such as short term/working memory, long term memory and ageing, and secondly, by means of a short term memory experiment involving verbal and numerical stimuliRead MoreVerbal Learning1387 Words   |  6 Pagesaiding verbal learning and exampling verbal learning. Concepts of Verbal Learning Herman Ebbinghaus introduced the verbal learning as a cognitive learning approach. According to Terry (2009) verbal learning happens through the memorization of short syllables word list. Mostly, the words were not full words; instead a vowel and two consonants. Ebbinghaus study centered on serial learning, â€Å"or memorizing lists in sequence until they could be recalled perfectly† (Terry, 2009, p. 158). Transferal

Saving Private Ryan by Steven Spielberg Free Essays

Steven Spielberg’s acclaimed 1998 war film Saving Private Ryan tells the story of the search for Private James Francis Ryan (Matt Damon), an American soldier missing in Normandy, France, during the Second World War. Captain John Miller (Tom Hanks) receives orders to assemble a group of soldiers to find the fourth son of the Ryan family, who have received notification on the same day of the death of three of their sons while in action. The film opens with an aged veteran visiting the American Cemetery in Normandy with his wife, children and grandchildren. We will write a custom essay sample on Saving Private Ryan by Steven Spielberg or any similar topic only for you Order Now He falls to his knees and breaks down in tears at the graveside of a fallen comrade. The film then cuts to a twenty-five minute sequence which has become the focus of much close analysis and critical commentary. The reconstruction of the US landings on Omaha Beach on the 6 June 1944, at the beginning of the Normandy invasion, places the viewer at the centre of the bloody onslaught, as machine-guns fire mercilessly into the bodies of the soldiers as they make they way forward into German defences. Bodies are ripped apart (a soldier holds his exposed intestines), limbs fly in the air (a soldier bends down to pick up his lost arm), bodies catch fire, and the ceaseless unnerving rattle of gun fire, represent a stunningly powerful and vivid experience for the film’s viewers. â€Å"The intense and fearful exhilaration created by a freely and rapidly moving camera is central. The graphic realism of the sequence; with the continuous jerky movement of hand-held cameras, capturing the madness and confusion of the battle; and the painstaking attention to gory detail, with blood and water splashing the camera lens, was to be heralded by many as one of Spielberg’s defining cinematic achievements. Hendrik Hertzberg wrote on the film’s release in ‘The New Yorker’: â€Å"What makes â€Å"Saving Private Ryan† utterly distinctive is the sense that it has no agenda other than to capture the experience of being a combat soldier in the last global war. The vivid depiction of death and injury experienced by Captain Miller, as he succeeds in leading his company of Rangers at Omaha Beach, sets the tone for the remaining two hours of the film, as the viewer follows him in his next mission to find and return James Ryan to his mother. Captain Miller assembles seven men for the task, and the soldiers move into Normandy’s neighbouring Neuville. Private Carpazo (Vin Diesel) is the group’s first victim, when he is shot dead by a German sniper. With tempers fraying and internal mistrust building, the locating of James Frederick Ryan, the wrong soldier, leads to further dissent. However Captain Miller finally discovered Ryan’s whereabouts, in Ramelle, following a chance meeting with one of his friends. On the way to Ryan the soldiers loose their second victim, Wade (Giovanni Ribisi), and Miller’s leadership is again questioned when he prevents a surrendered German being shot by one of his men, named Reiben, (Edward Burns), and sets him free. Captain Miller succeeds in reasserting trust, confidence and comradeship in the group by revealing personal details about his past and origins, including his position as an English teacher. Susan Hayward writes: â€Å"the gore of war is matched by the unheralded heroism of an individual who stands for humanity. † When the group of remaining soldier finally reach Ramelle they find American paratroopers, including Ryan, defending the town from advancing German troops with very few soldiers. When told of their mission, and the death of his brothers, Ryan refuses to stand down, instead courageously heading for the bridge which will need to be held, asking Miller and his men to join him. As the German tanks arrive, Miller reluctantly agrees and takes command of the few soldiers. Heavily outnumbered, malnourished and exhausted, most of Captain Miller’s men are fatally injured. Spielberg again graphically visualises the horror of war as one man is stabbed, another shot in the throat, and another shot down with repeated unrelenting gun fire. Spielberg uses camera distancing and focal points as a means to involve the viewer within the frantic action of this battle sequence. The knowledge that somewhere above snipers prey on the men is constantly drawn upon. Captain Miller himself is eventually shot down and soon dies in the arms of Ryan as backup arrives too late from another American infantry. The town is saved, but only three men, including Ryan, survive. As the film ends the veteran at the graveside of Captain Miller is revealed to be James Ryan. He stands to attention and salutes the American flag, which lies on the grave, acknowledging his comrade’s sacrifice and honour in his own and his country’s name. Saving Private Ryan received much critical acclaim, including eleven Academy Award nominations. Steven Spielberg achieved the Best Director award, Cinematographer Janusz Kaminski and film editor Michael Kahn’s contribution to the film’s brutal realism was also acknowledged by the Academy. Produced with an estimated budget of â€Å"$70 000 000† Saving Private Ryan was theatrically released by Paramount Pictures, and distributed by Spielberg’s Production Company DreamWorks, andmade â€Å"$30, 576, 104† on its opening weekend alone. The continued popularity of the film, by audiences and critics, and what has led many to label the film as the best War film ever made, is attributable to the timelessness of the visual effects and memorable scenes (most notably the opening Omaha sequence, and the final battle for the bridge). The historical accuracy and artistic license of the film has been invariably considered in the decade following the release of Saving Private Ryan, but the consensus is that the style and form of the film ensure a powerful and captivating, if harrowing, experience for any viewer. It is a film which places audiences at the centre of the narrative; viewers are â€Å"encouraged to review and consider what they see- and, if point-of-view matters, to contemplate why. † As with his earlier graphic Holocaust film Schindler’s List (1993), Steven Spielberg ambition is to exceed visual entertainment, using reconstructive dramatisation as a means to ‘experience’ the unimaginable in a wholly believable way. How to cite Saving Private Ryan by Steven Spielberg, Papers

Internal Marketing free essay sample

This can increase the quality of customer service, by ensuring that all personnel have a consistent vision of their role within the company and the kind of service they should be providing. Efficiency can also improve with a well-directed internal marketing campaign. Sources for the campaign can include outside consultants as well as human resources personnel tasked with employee development. One advantage to using an outside source can be the perspective of an additional pair of eyes on a company’s activities. An  internal marketing  campaign may start with data collection, just like an external campaign. The marketers want to find out how employees perceive the company and their roles, and can specifically test to see if people remember slogans, mission statements, and other key communications. Results of research can be used to build an effective  internal  marketing  program. This may include the use of newsletters and fliers to distribute information, as well as improved employee manuals and references for people to use in training. We will write a custom essay sample on Internal Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Branding within a company might extend to products and services employees use; someone logging into the company intranet, for example, might see the company’s mission statement on the main page. Likewise, the company logo could be displayed prominently. Internal Marketing Related to College Internal marketing is a process that focuses on lecturers and students in order to increase effectiveness and efficiency of schools and also the level of satisfaction of students. It is also as an approach to increase organizational e? ectiveness and e? ciency, and states that the process of internal marketing in service organizations will be e? ective and e? cient if: first, identifying teacher’s needs and forming and o? ering internal products is based on a continuous and accurate needs identi? ation. Second, People have their interests harmonized with the needs of the organization. Third, Teachers’ needs correspond, to some extent, with techniques of marketing communication and the last one is effects of teacher satisfaction which are re? ected in the ? nancial standard of e? ciency. Besides that, there are three phases of the development of internal marketing which is em ployee motivation and satisfaction, customer orientation, and broadening the internal marketing concept strategy implementation and change management. Internal marketing is a planned effort using a marketing like approach to overcome organizational resistance to change and to align, motivate and inter-functionally coordinate and integrate teachers towards the effective implementation of corporate and functional strategic in order to deliver customer satisfaction through a process of creating motivated and customer orientated teachers. A school performs services having all the characteristics of services. Schools also operate in an increasingly competitive environment. In the current rhetoric of educational and school quality, measurement, e? ctiveness and ‘audit culture’, it is challenging to approach schools and school e? ectiveness through the perspective of internal marketing as a prerequisite for e? ective schools. From this point of view, e? ciency and e? ectiveness of schools can be related to e? ciency and e? ectiveness of internal marketing in schools. There are ? ve needs which internal marketing is focused on , namely: first, the need to take an interest in teacher motivation and satisfaction, second, the need to be oriented towards teachers and the satisfaction of customers. Third is the need to promote internal Coordination and connection. Forth, the need to adopt marketing thinking and the last one is the need to present the specifics of an organization and a formal strategic. In school, these needs are relevant. Therefore, the concept of internal marketing might be valuable for schools as well as for other service organizations. Internal Marketing Related to Hospital Internal marketing has a positive effect on the job satisfaction of hospital staff. Also, doctors and male personnel seem to have greater levels of job satisfaction. Staff with time-defined work contracts with the hospital are more satisfied than permanent staff, and as the staff age, there is a slight decline in job satisfaction. Internal marketing also enhances the productivity of the employees and improves customers satisfaction which increases earnings. This is important even for the public non-profit healthcare system, because increased customers satisfaction means the hospital will treat a greater number of patients, which will increase the hospital funds from the insurance companies. If we want to satisfy patients, we should make sure the employees are happy. Research indicates that highly satisfied employees deliver higher levels of patient satisfaction. For example, provides the latest technology could be increases the trust of patient of the hospital; remind employees to provide a high level of service such as take care of the patient and clean the surrounding environment; having patient reps check with patients to address any needs or concerns; seek feedback from patients and provide a process for dealing with issues of concern; implement quality initiatives throughout the hospital. All of these are extremely important. Regardless, of all the quality initiatives imposed on employees, unless they are happy and satisfied with their job, patient experiences will not be good. Happy employees deliver superior service. In fact, the research indicated that  patients are more likely to recommend a hospital to others if happy, satisfied employees treat them. Internal Marketing Related to Tourist Agencies Nowadays, the main internal marketing of tourist agency is they are using the information technology to satisfy the consumers. In the internal marketing of tourist agencies, its application is found in a large number of information technologies like teletext, videotext, CD-ROM, computer reservation systems and the expert systems. Teletext is a technology of one-way broadcasted information through continuous transmission of groups of information in cycles from one center, along with broadcasted television signals. The signal carries the information presented in form of numbered pages, which can show text and images to the tourist. Next, they also are using videotext for sending information and messages that allows two-way communication, usually by telephone, with the information shown in the form of text or graphics on a custom TV or some other terminal such as computer. Other than that, they also using the CD-ROM, this system allow the laser compact disc to store colored recordings: hotel, landscapes, cities and so on, to display to the consumers by color-screen personal computers that are installed in travel agencies. Next, reservation systems are the most important element in the system of distribution of tourist services. These systems are use to show that the price changes and the formation of waiting lists. Finally, expert systems have found their first application in a highly structured problem solving in science and engineering, and they are able to remember the good solutions and include them in the bank of knowledge for later use in solving other problems. These information technology systems are important to all the tourist agencies, they unable manage their business rapidly without using these information technology. Internal Marketing Related to Hotel When different external factors affect organizations internally, it is important to have a good internal marketing, especially in service companies, example like hotel industry where the employees’ turnover usually is higher than in other business, and where companies are dependent on the encounters and relations between customer and employee. A hotel that has satisfying internal marketing will provide the customers with sense of high quality service and reception. Internal marketing also affects the working situation for the employees at the hotel, everything from knowing what the company stands for, job performance, commitment and job satisfaction. Since hotels are labor intensive it can often lead to stress, it can result in increasing of employees’ turnover. Because the employees are such a critical success factor in hotels, it is important that they are taken care of appropriately through internal marketing. This can results in benefits for the hotels. According to Paraskevas (2001), the hospitality industry is concentrating on the concept of internal marketing and internal service constructs and focused on the external customer while neglecting the important of the quality of internal service encounters, where one department in the hotel serves another. This theory shows an internal service provider behavior framework that distinguishes a successful internal service encounter from a non-successful one. Factors influencing the internal service encounter are the professionalism, the dependability, the conscientiousness of the internal supplier, their communication skills and the consideration they show to their internal customers. Internal Marketing Related to Restaurant The menu is the most important internal marketing and sales tool a restaurant has to market its food and beverage to customers. It is the only piece of printed advertising that you are virtually 100 percent sure will be read by the guest. Once placed in the guest’s hand, it can directly influence not only what they will order, but ultimately how much they will spend. Menu design directly influences sales revenue. Management is constantly forecasting business volume to estimate how much to buy, keep in inventory, and prepare. A properly designed menu makes these kinds of decisions easier and more accurate. A well-designed menu can educate and entertain the customer as well as be a communication, cost control, and marketing tool for your restaurant. The menu is designed to help the guest decide what to order. When you strategically place menu items on the menu, you will sell more of them than if you placed them randomly. Well-designed menus market the food the restaurant prepares best and wants to sell by making those items stand out from the others. This article will discuss menu design techniques to help you increase the effectiveness of your â€Å"silent salesperson† to boost check averages and guest loyalty. Conclusion Internal marketing  (IM) is a process that occurs within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to deliver a satisfying customer experience. Over recent years internal marketing has increasingly been integrated with  employer branding, and  employer brand management, which strives to build stronger links between the employee brand experience and customer brand experience. For college, internal marketing is a process that focuses on lecturers and students in order to increase effectiveness and efficiency of schools and also the level of satisfaction of students. Internal marketing also an approach to increase organizational effectiveness and efficiency, and states that the process of internal marketing in service organizations. Internal marketing has a positive effect on the job satisfaction of hospital staff. Internal marketing also enhances the productivity of the employees and improves customers satisfaction which increases earnings. This is important even for the public non-profit healthcare system, because increased customers satisfaction means the hospital will treat a greater number of patients, which will increase the hospital funds from the insurance companies. Nowadays, internal marketing is so important for tourist agencies. The main internal marketing of tourist agency is they are using the information technology to satisfy the consumers. In the internal marketing of tourist agencies, its application is found in a large number of information technologies. For the examples: teletext, videotext, CD-ROM, computer reservation systems and the expert systems. For a hotel that has satisfying internal marketing will provide the customers with sense of high quality service and reception. Internal marketing also affects the working situation for the employees at the hotel, everything from knowing what the company stands for, job performance, commitment and job satisfaction. Since hotels are labor intensive it can often lead to stress, this in return can result in increasing employee turnover. Because the employees are such a critical success factor in hotels, it is important that they are taken care of appropriately through internal marketing. This can results in benefits for the hotels. Finally for restaurant, the menu is the most important internal marketing and sales tool a restaurant has to market its food and beverage to customers.